UTM Link Builder
Build campaign-tagged URLs for Google Analytics. Track where your traffic comes from.
Build Your UTM URL
Where the traffic comes from (e.g., google, newsletter, twitter)
Marketing medium (e.g., cpc, email, social, banner)
Your campaign name or promo code
Paid search keywords
Differentiate ads or links that point to the same URL
Enter a URL and required fields above...
Link History
No links saved yet. Build a URL and click "Save & Copy".
UTM Parameter Guide
utm_source
Identifies which site or platform sent the traffic. Required.
e.g., google, newsletter, facebook
utm_medium
The marketing medium or channel type. Required.
e.g., cpc, email, social, banner
utm_campaign
The specific campaign name, slogan, or promo code. Required.
e.g., spring_sale, product_launch
utm_term
Identifies paid search keywords. Use for paid campaigns. Optional.
e.g., running+shoes, best+crm
utm_content
Differentiates similar content or links within the same ad. Optional.
e.g., header_cta, sidebar_banner